The Plan must require minimum standards and evidence of compliance with local objectives, set out clearly and enforceable through the Plan. Preference must be given to smaller developers providing quality housing to local, rather than generic, demand. The plan must have strong policies for areas not suited to housing development to minimise the risk of speculative development.

The Plan must be prepared to take on the bland and monotonous approach of volume house builders, claiming high design qualities, sustainable standards and accessible neighbourhoods. It does not do so.